• Category: Pharmaceuticals
  • Client: Novartis

Concept 1: The Power of 3 – the Triangle

The power of the triangle and its three sides embody a timeless divinity, power and strength. Excedrin’s triple combination of ingredients make it the ultimate headache specialist.

Concept 2: X Out Your Headache

Excedrin is the ultimate headache specialist because of its powerful Triple formula: Acetaminophen, Aspirin and Caffeine, working together to “X” the pain quickly and effectively.

Additional Work