Rit Dye More – a new innovative fabric dye made for specific synthetic fibers and textures like polyester, cotton blends, acrylic, and acetate. The concept behind the final design launched reflects the idea of customization of tints and tones that the consumer is able to achieve by using the product as directed. The initial explored structure mimicked a droplet to further reinforce the idea, however the final design was launched on the traditional RIT bottle.