• Category: Personal Care
  • Client: Kimberly Clark

Kleenex’s new redesign features simple graphic icons that play as a window into the pack, to give the consumer a glimpse of the patterns that are inside. The new design helps to easily segment each of the lines: Trusted Care, Soothing Lotion and Ultra Soft, and helps to improve consumer shopping experience in stores.

Final design on shelf today, extended and finalized by Sterling Brands for market.

Additional Work