Coca Cola’s global redesign of iced tea & juice drinks was positioned under the strategic platform of “Fusion for a more enlightened world”. The final concept chosen reflected the idea of “fusion” in the master brand lockup: its multi dimensional overlapping leaves reflect the fusion of flavors between the tea and fruits, but symbolically also represents the blending of cultures as this beverage is enjoyed by consumers all over the world.

"Fusion for a More Enlightened World"