Concept 1: Gourmet Food Plate

A revolutionary concept for the brand – the cat peeks over the plate and interacts with the flavor ingredients, displaying them in a healthy but fun new way that’s a bit more engaging and humorous.

Concept 2: The Thought Bubble

A more evolutionary design created to replace the brand’s old triangular logo. The speech bubble holds the branding and pockets, and acts as an abstract thought bubble the cat is salivating over, giving a positive connotation to the brand.